When the free impulses of individual minds interweave, collective expressions are conceived.” With this comes reflection, and Gucci FW23 was nothing but a walk through its history books, albeit recontextualized for today. As the brand notes, “ Improvisation is an act of collaboration. Think of it as a similar approach to Louis Vuitton’s recent collections, bar the upcoming Colm Dillane-designed one.Ĭombined, the team followed an ethos of improvisation. Presenting its Fall/Winter 2023 collection at the menswear round of Milan Fashion Week, Gucci’s latest collection is actually one designed by an in-house design team that was closely linked to Michele.
So, with this in mind, where does Gucci go next and how does it get there? By opening Milan Fashion Week. At multiple periods, quarterly growth approached 50%. With this came figures to match during Michele’s tenure, revenue almost tripled from €3.9bn EUR in 2015 to €9.7bn EUR in 2021. Muses were cherry-picked with a keen eye for millennial and Gen-Z influence - Billy Eilish, Styles, Miley Cyrus, Wet Leg, Florence Welch, Jared Leto, and Lana Del Rey to name just a few - in turn making the brand relevant furthermore to a crowd it had seldom reached prior to Michele’s appointment in 2015. The results were extraordinary: people became fans of the House’s new identity, one punctuated in whimsical references (à la “HA HA HA” by Harry Styles), while others favored Michele’s maximalist touch of unapologetic glamor. After seven years at the brand, Michele had brought Gucci back to its former glory of the Tom Ford hay days sex was intertwined with heritage, flower power mingled with functional fashion, and even athleisure was explored under the then-CD’s nostalgic rose-tinted vision.
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